On this site you will learn about my trajectory in Media and Communications, my experience working with Hispanics in the U.S. and my passion for "Human Journalism". But more importantly, I will show you how I can use my expertise and passion to help YOU.
I currently work as a News Director for Entravision in San Diego, where I oversee 2 daily newscasts in four different markets in California: Univision San Diego, El Centro, Palm Springs y Costa Central. Previously I spent several years working as a News Anchor and News Reporter, and also as a Strategic Communications Consultant.
For the last 10 years my work has been focused in one specific group in the U.S.: Latinos, Hispanics. Yes, they are the same and they are not the same. As Latina and Hispanic myself, I can tell you that there is no one single way to reach and engage this population. To accomplish that, one must truly understanding all the different cultures within this mega minority. See more.
My passion: highlighting stories that inspire us and sharing information that helps us, humans, be a better version of ourselves. Wether is coming from someone sharing their personal story or from an expert explaining their knowledge on a topic, I believe that consuming information that elevates the way feel and think, it's as important as being informed on current events.